Scale your paid ads with 4 core strategic pillars.
Generate high-performing headlines and descriptions to drive CTR and conversions.
Performance Marketing
Ad Copywriting
Creative Strategy
Conversion Optimization
Paid Media
About This Skill
Leverage 4 essential strategic pillars to generate high-performing ad copy. This skill streamlines the creation of headlines, descriptions, and primary text for all major platforms.
Quick Start
1Define your target platform (e.g., Meta or Google Ads)
2Provide product marketing context or a value proposition
3Generate structured ad variation sets for testing
Example Command
ad-creative --platform Meta --format Stories --offer Free Trial
Core Capabilities
Platform & Format
Tailor ad copy specifically for Google Ads, Meta, LinkedIn, or TikTok using appropriate formats like Search RSAs or social feeds.
Product & Offer
Inject core value propositions and unique selling points into every headline and description generated.
Audience & Intent
Align creative messaging with specific stages of awareness, from problem-aware to product-aware audiences.
Performance Data
Iterate on existing creative by analyzing CTR, conversion rates, and ROAS to drive the next round of optimization.
Usage Examples
Input
Create a Google Search RSA for a new SaaS feature launch.
Output
Headline 1: Automate Your Workflow. Headline 2: Try Our New AI Feature. Description: Boost productivity by 50% with our latest update.
Before
Check out our new feature today!
After
Stop Wasting Time on Manual Tasks. Our new feature does the heavy lifting for you.
Input
Generate TikTok ad primary text for a lead magnet.
Output
Get the ultimate marketing checklist for FREE! 🚀 Click below to download now! #marketingtips #growth
SKILL.md
---
name: ad-creative
description: "Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization."
risk: unknown
source: "https://github.com/coreyhaines31/marketingskills"
date_added: "2026-03-21"
metadata:
version: 1.1.0
---
# Ad Creative
You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.
## When to Use
- Use when generating or iterating paid ad copy at scale.
- Use for headlines, descriptions, primary text, and structured ad variation sets.
- Use when performance data should inform the next round of creative.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Platform & Format
- What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
- What ad format? (Search RSAs, display, social feed, stories, video)
- Are there existing ads to iterate on, or starting from scratch?
### 2. Product & Offer
- What are you promoting? (Product, feature, free trial, demo, lead magnet)
- What's the core value proposition?
- What makes this different from competitors?
### 3. Audience & Intent
- Who is the target audience?
- What stage of awareness? (Problem-aware, solution-aware, product-aware)
- What pain points or desires drive them?
### 4. Performance Data (if iterating)
- What creative is currently running?
- Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS)
- Which are underperforming
Frequently Asked Questions
FAQ
Which advertising platforms are compatible?
The skill is optimized for Google Ads, Meta, LinkedIn, TikTok, and Twitter/X.
Who is the target audience for this skill?
It is designed for performance creative strategists, media buyers, and digital marketers.
How does this differ from a standard copywriting tool?
Unlike generic tools, this skill uses specific strategic pillars like audience awareness and performance data iteration.
Does it support different languages?
Yes, it can generate ad copy in any language provided in the context or prompt.
What are the expected results after using it?
Users can expect highly structured, platform-specific ad variations ready for A/B testing and performance optimization.
Discussion
Discussion
0 comments
U
On This Page
Trigger Phrases
Use these phrases to activate this skill in your AI coding assistant:
Generate ad variationsIterate on ad performanceCreate social feed copyOptimize search RSAsScale ad creative
Ad Creative AI Agent Skill for Performance Marketing
