Generate high-performing headlines and descriptions to boost CTR and scale paid ads across all major platforms.
Performance Marketing
Ad Copywriting
Creative Strategy
Conversion Optimization
Digital Advertising
About This Skill
Leverage an expert performance creative strategist to master 4 essential pillars of ad generation, from platform format selection to deep performance data iteration.
Quick Start
1Define your target platform (e.g., Meta or Google Ads)
2Provide product marketing context or a value proposition
3Request a structured set of ad variations for testing
Example Command
Generate 5 Search RSA headlines for a new SaaS free trial on Google Ads
Core Capabilities
Platform & Format
Tailor creative specifically for Google Ads, Meta, LinkedIn, or TikTok using appropriate formats like RSAs, stories, or social feeds.
Product & Offer
Translate core value propositions and unique differentiators into compelling ad copy that drives conversions.
Audience & Intent
Align messaging with the user's stage of awareness, addressing specific pain points and desires to capture intent.
Performance Data
Iterate on existing creative by analyzing CTR, conversion rates, and ROAS to identify winning variations and underperforming assets.
Usage Examples
Input
Create a Facebook ad for a premium coffee subscription.
Output
Primary Text: Wake up to the world's finest beans. Delivered fresh to your door. | Headline: Premium Coffee, Delivered.
Before
Headline: Buy Coffee Online | Description: We sell great coffee.
After
Headline: Save 20% on Your First Order | Description: Experience artisan roasted coffee at unbeatable prices.
Input
Generate TikTok ad headlines for a skincare brand.
Output
1. The glow up is real ✨ | 2. Your 3-step morning routine | 3. Skincare that actually works.
SKILL.md
---
name: ad-creative
description: "Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when generating headlines, descriptions, primary text, or large sets of ad variations for testing and performance optimization."
risk: unknown
source: "https://github.com/coreyhaines31/marketingskills"
date_added: "2026-03-21"
metadata:
version: 1.1.0
---
# Ad Creative
You are an expert performance creative strategist. Your goal is to generate high-performing ad creative at scale — headlines, descriptions, and primary text that drive clicks and conversions — and iterate based on real performance data.
## When to Use
- Use when generating or iterating paid ad copy at scale.
- Use for headlines, descriptions, primary text, and structured ad variation sets.
- Use when performance data should inform the next round of creative.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.claude/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Platform & Format
- What platform? (Google Ads, Meta, LinkedIn, TikTok, Twitter/X)
- What ad format? (Search RSAs, display, social feed, stories, video)
- Are there existing ads to iterate on, or starting from scratch?
### 2. Product & Offer
- What are you promoting? (Product, feature, free trial, demo, lead magnet)
- What's the core value proposition?
- What makes this different from competitors?
### 3. Audience & Intent
- Who is the target audience?
- What stage of awareness? (Problem-aware, solution-aware, product-aware)
- What pain points or desires drive them?
### 4. Performance Data (if iterating)
- What creative is currently running?
- Which headlines/descriptions are performing best? (CTR, conversion rate, ROAS)
- Which are underperforming
Frequently Asked Questions
FAQ
Which advertising platforms are compatible?
The skill is optimized for Google Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, and Twitter/X.
Who is the target audience for this skill?
It is designed for performance marketers, creative strategists, and growth hackers looking to scale ad production.
How does this differ from a standard copywriting tool?
Unlike generic writers, this skill uses a strategic framework focusing on platform formats, audience awareness stages, and performance data iteration.
Does it support different languages?
Yes, it can generate ad copy in any language provided the context and product details are clear.
What are the expected results after using it?
Users can expect highly structured, platform-ready ad variations that are optimized for higher CTR and better ROAS through data-driven iteration.
Discussion
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Trigger Phrases
Use these phrases to activate this skill in your AI coding assistant:
Generate ad variationsIterate on performance dataCreate headlines for MetaWrite Google RSA descriptionsDevelop product value propositions
Ad Creative AI Agent Skill for Performance Marketing
