Copywriting Skill · Marketing

Copywriting Skill: Write Clearer Marketing Copy

Start with the customer and offer before you polish a sentence.

Corey Haines's MIT Copywriting Skill from marketingskills starts with purpose, audience, offer, objections, and context, then shapes clear, specific, active copy with customer language. This page focuses on the copywriting child Skill.

View Corey Haines’s source

Marketing copy
Audience research
Clearer messaging

About This Skill

Copywriting Skill is Corey Haines's marketing workflow for AI agents. Give it the page purpose, audience, offer, objections, and source context; it then helps write clear, specific, active copy and review it for formulaic AI tells. The page is bound to skills/copywriting/SKILL.md, not adjacent marketingskills children.

Built on proven foundations

Trusted Source, Professionally Refined

The original expertise stays intact. Focused refinements make it easier to start, follow the guidance, and know when the work is finished.

Original foundation

Corey Haines · commit 12188f1

The original Skill knowledge, package structure, attribution and original license terms are preserved. Follow the source link to see where this edition began.

View the original project

Antigravity optimization

6 files, one clearer workflow

A source-faithful edition with the improvements explained below. The download includes the original attribution and everything needed to follow the Skill’s guidance.

More useful from the first prompt

What We Improved

Keep the depth you came for. Get clearer starting points, practical guidance and an explicit finish line.

A conversion-copy trigger and child boundary

Choose this child when conversion-page copy needs audience, offer, and objection context, while adjacent marketing skills stay separate.

A reusable page brief before drafting

Start from existing product context and fill only missing page-brief inputs before drafting.

A visible copy-readiness check

Keep your brief complete—or mark unknowns—before a draft is delivered.

Start with the Offer

1Name the page purpose, audience, offer, objections, desired action, and source facts that must stay true.
2Let the Skill read existing product-marketing context when it is present, then ask only for missing page-brief details.
3Draft the selected homepage, landing, pricing, feature, about, or product page with clear benefits, customer language, and active verbs.
4Run the anti-AI-tell review and mark missing proof instead of inventing it.

Example Command

Use Copywriting for this landing page. Ask for the audience, offer, objections, and proof first, then draft a specific hero and CTA.

Core Capabilities

Purpose and audience first

Set the page job and customer context before selecting a headline or paragraph.

Specific benefits and language

Turn features into concrete benefits using the customer’s own situation and vocabulary.

Active, direct copy

Prefer clear verbs, useful details, and a direct path to the requested action.

Anti-AI-tell review

Review the draft for formulaic AI tells while keeping source facts and deliberate voice choices intact.

Use Cases

Landing-page hero copy

Turn a real offer and audience into a specific headline, supporting copy, and CTA.

Product-page messaging

Translate features into benefits and objection handling without inventing proof.

Launch and campaign copy

Keep a campaign’s audience, promise, evidence, and desired action aligned across sections.

SKILL.md

# Copywriting

This page is bound to Corey Haines's MIT-licensed marketingskills child at commit 12188f1e3d3d8538fd32a96c925a8f6d7641827e, specifically `skills/copywriting/SKILL.md`. The repository contains other marketing children; this page does not combine copy-editing, emails, or the collection into one product.

The source workflow checks existing product-marketing context, gathers page purpose, audience, offer, objections, and traffic context, then builds conversion copy from clarity, specificity, active voice, customer language, and benefits. It finishes with an anti-AI-tell review and keeps missing proof marked rather than invented. No draft or conversion result is claimed here.

HumanizerA separate source-preserving pass for reducing formulaic AI prose patterns.Stop SlopA separate red-pen editing workflow for preserving facts while revising prose.

Frequently Asked Questions

What is Copywriting Skill?

It is Corey Haines’s AI-agent workflow for homepage, landing, pricing, feature, about, and product-page copy. It builds a page brief from the audience, offer, objections, proof, and context before drafting and reviewing for formulaic AI tells.

Is this the whole marketingskills collection?

No. The page is bound to the single skills/copywriting/SKILL.md child and its references. Adjacent email, copy-editing, and other marketing children remain separate entities.

How do I install and use Copywriting with Claude or another agent?

Run `npx skills add coreyhaines31/marketingskills --skill copywriting` from the repository’s documented Skills path (add `-a claude-code` when targeting Claude Code), then provide the page purpose, audience, offer, objections, and source facts before asking for a draft.

Does Copywriting invent proof or customer research?

It should not. The workflow uses the supplied facts, customer language, and context. Any missing proof or research should remain an open input instead of becoming a made-up claim.

How should I review copy made with this Skill?

Check that the draft still matches the audience, offer, objections, source facts, and desired action, then run the clarity, specificity, active-voice, and anti-AI-tell pass.

Discussion

0 comments

Trigger Phrases

Use these phrases to activate this skill in your AI coding assistant:

Use Copywriting for this landing page.Turn these product facts into clearer marketing copy.Review this AI draft for generic copywriting tells.